Tangerine and NECPartner to Elevate Customer Experience and Operational Efficiency in RetailStores
Tokyo, Japan – Tangerine Inc. (Headquarters: Minato-ku, Tokyo; CEO:Kiyoto Hirai) and NEC Corporation Inc. (Headquarters: Minato-ku, Tokyo;President & CEO: Takayuki Morita) are joining forces to revolutionize the retail industry by enhancing customer experience value and streamlining store operations. Leveraging cutting-edge digital technologies, including advanced sensing and video analytics, the two companies will co-develop an innovative end-to-end solution for collecting, analyzing, and utilizing consumer purchasing data to drive actionable insights.
Bridging Online and Offline Retail for Seamless Customer Engagement
With the rapid evolution of consumer shopping behaviors—fueled by smartphones, social media, and e-commerce—customers now research, compare, and purchase products seamlessly across online and offline channels. Retailers must adapt by delivering integrated experiences that meet diverse consumer expectations, whether it’s price, convenience, or sustainability.
To address this shift, Tangerine and NEC will co-develop a new solution that maximizes the value of both online and offline data. By deeply analyzing consumer behavior, the solution will empower retailers with data-driven insights to improve customer engagement, increase revenue, and create personalized, seamless shopping experiences.
The Power of Store360 and NEC’s Advanced Analytics
At the core of this partnership is Tangerine’sStore360—a leading in-store engagement and analytics platform that detects customer visits and enables targeted, data-driven marketing across online and offline touch points. By integrating NEC’s cutting-edge sensing and video analytics technologies, the solution will enhance data accuracy and customer understanding, enabling retailers to optimize the entire Omnichannel customer journey.
Key Areas of Collaboration
- Seamless Offline Data Collection and Analysis
Combining Tangerine’s expertise in real-time in-store behavior detection with NEC’s AI-driven analytics will enable a comprehensive data pipeline—from customer visit detection to deep insights. By merging these offline insights with app-based online data, retailers can deliver personalized content at the right moment, maximizing engagement and conversions. - Automated AI-Driven Marketing Strategy
The integration of NEC’s generative AI-powered marketing engine, "BestMove"(*Note1), will enable AI-driven segmentation and automated, hyper-personalized marketing campaign recommendations based on individual customers and store locations. This intelligent automation will help retailers optimize promotions, enhance marketing efficiency, and boost sales. - Next-Generation In-Store Engagement Solutions
By combining Tangerine’s in-store behavior tracking with NEC’s facial recognition and shelf monitoring technologies, the partnership will unlock new levels of in-store analytics. This will allow retailers to dynamically tailor promotions in real-time—for example, adjusting digital signage ads based on customer movements, significantly improving engagement and conversion rates.
(note1) Press Release issued on March 25, 2024: "NEC Develops AI-DrivenMarketing Strategy Technology Utilizing Generative AI.”
https://jpn.nec.com/press/202403/20240325_02.html
Transforming the Retail Landscape with AI and Digital Innovation
Through this strategic collaboration, Tangerine andNEC will bring cutting-edge digital innovations—sensing, video analytics, AI, and real-time marketing automation—to the retail industry, enabling a new era of data-driven, highly personalized shopping experiences.
As the retail landscape continues to evolve, this partnership will empower retailers to seamlessly integrate digital and physical experiences, ensuring that every customer visit translates into meaningful engagement and business growth.
About Store360
Store360is a smart in-store engagement and analytics platform that bridges online marketing with offline customer behavior. Using Bluetooth beacons, WiFi, NFC, and QR codes, it enables retailers to detect store visits, personalize engagement, and measure campaign impact with precision.
Key Capabilities:
· Real-Time Store Visit Detection – Tracks foot traffic and provides actionable insights.
· Seamless OMO Integration – Syncs in-store and online shopping behaviors for a unified experience.
· AI-Powered Engagement – Delivers personalized promotions and loyalty rewards based on customer behavior.
· Enterprise-Grade Scalability – Integrates with CEPs, ECPs, andCRM systems for seamless operations.
· Retail Media Monetization – Turns physical stores into targeted advertising channels to drive revenue.
· By leveraging AI, location intelligence, and omnichannel marketing, Store360 helps retailers boost customer lifetime value, optimize store performance, and create truly connected retail experiences.
For more information, visit store360.ai.
About Tangerine Inc.
Tangerine is at the forefront of retail digital transformation, delivering data-driven, in-store customer engagement solutions that bridge the gap between physical and digital shopping experiences. With a mission to unlock the full potential of physical retail spaces,Tangerine empowers businesses to harness real-world consumer behavior data and transform it into actionable insights that drive customer engagement, loyalty, and sales.
Through Store360, Tangerine provides retailers with seamless, real-time visibility into in-store customer interactions, helping them personalize engagement, optimize store operations, and enhance marketing performance with precision.
About NEC Corporation
With a legacy spanning over 120 years, NEC Corporation.has been at the forefront of innovation through technology. As a social value creation company, NEC is committed to leveraging digital advancements to enhance safety, fairness, and efficiency in society, driving sustainability and human-centric progress.
For more information, visit:
Tangerine Store360: store360.ai